India Retail News

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Retailer Trend: Localization and Limited Buys
Carol Spieckerman
Back in the early '80s, J.C. Penney was considered to be one of the larger accounts on any suppliers' books (believe it or not, Walmart was still largely dismissed as a pure discount player that wouldn't pose a threat outside of that channel!). J.C. Penney held another distinction as well: it was the only retailer of its size that maintained a decentralized buying structure.