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Like in the international market, sports retailing is a niche segment of retailing in India. Retailing in this segment is complex since it requires coordination with Indian government, federations, sports sponsors, clubs, etc. apart from understanding the consumers' profile. It also requires coordination at the grass-root level like working with schools for sports equipment and shoes. Inspite of these complexities this is one of the fastest growing segment of retailing and many global brands and Indian corporates have entered into this segment.
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