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Technology has now made it possible for even the smallest retailers to build stronger, more loyal customer relationships that result in higher instore traffic and more profitable sales. One such technology is permission-based email marketing. Email marketing can not only dramatically reduce the cost of touching retail store customers and prospects, but it can also enable the retailer to deliver compelling, "rich-media" content in ways that are impossible to do with traditional direct mail. Furthermore, email marketing enables retailers to quickly and cost-effectively satisfy their customers' desire for useful information and ultimately deepen relationships that drive in-store traffic.
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