India Retail News

Customer relationships are like personal relationships - what you put in is what you get out. Both have a role to play, and in the case of a company, it's important to make extra efforts to show you care about and value your customers. But many companies stick to routines ... create monotony ... and continuously confuse and annoy their customers. By failing to plan and operate in sync, individual departments vie for a customer's attention and reveal the company's lack of understanding of that customer. Fortunately, customer analytics enable a new and better approach. Insights from a presentation at the eMetrics Marketing Optimization Summit in San Francisco, CA: