India Retail News

While technology fads come and go, CRM is here to stay. CRM isn't merely a software package from a vendor or a "quick fix" service that a consulting firm "does" to an organization, it's a philosophy; a way to run  business. CRM can best be defined as "customer-centric business strategies that optimize the long-term value of selected customers."  Simply put,  CRM  is  all  about  getting,  growing,  and  keeping customers.