12 million retail outlets make India the most exciting retail destination in the world and by 2011 it is projected to reach 18 million. Of this, 3 million outlets have enabled automation in one form or the other," says P. B. Ganesh Kumar, Senior Manager - Retail Technology Products, TVS-E. The technology empowerment and the retailer's mindset are the core drivers to increase the penetration of automation. The diversity in the Indian retail formats is unique to its customer clusters and requires customised technology offerings both in terms of hardware and software.
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