India Retail News

Multinational and indigenous organized retailers have entered the unorganized retail industry in the emerging economies like India. When it is narrowed down to grocery shoppers, customers are faced with decisions to make a choice between different types of retail formats. At this juncture, finding out whether the unorganized retail business meets customer needs and expectations is crucial. This study identifies the retail service quality actors and explores the impact of Retail Service Quality on the customer. The study reveals six retail service quality factors.