India Retail News

Major (often global) household brands, retailers and top tier MNOs are either launching mobile marketing campaigns or extending existing campaigns. These companies are all seeing the potential of the mobile as a retail tool and specifically the potential for targeted and more cost effective campaigns. Juniper Research believes that the mobile device has a central role to play now and increasingly in the future as customers do their shopping at supermarkets, stores, bookshops and other retail bricks and mortar locations. The explosion of Smartphones, the growth of the mobile web, the availability of high speed mobile broadband networks, and the ever-growing usage of SMS are offering retailers, brands and merchants new opportunities to communicate with customers and potential customers and to offer the ability for them to shop by mobile.