India Retail News

As retailers continue to grow huge and diverse, through organic growth as well as through mergers and acquisitions, it is becoming increasingly important to pursue new approaches that enable them to go-to-market with a coordinated face. Enterprise merchandising (EM), one such approach, is the consolidation and execution of most merchandising processes and decisions at the corporate to leverage scale. While EM leverages scale, it is very important to collaborate with local relevance especially in terms of deep customer understanding, knowledge of the products and/or services that win the customer's heart and methods for excellence "at the shelf". Collaboration is the key success factor for the new model.