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In this paper, we introduce the five dimensions of user experience. We'll show how this perspective provides a model that encompasses the marketing, business, and usability facets of the user experience. We suggest that what creates a truly successful e-commerce experience is a dynamic synergy between usability, power, persuasion, and branding. It is through balancing these forces that e-tailers fulfill their business goals and create a joyful user experience that customers will want to return to again and again.
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