Building A Digital Culture: How To Meet The Challenge Of Multichannel Digitization Booz&Co Many traditional retailers and other customer-facing businesses have installed new digitally enabled organizations, processes, and systems. Their goal is to remain competitive by building multichannel experiences. However, even well-designed systems can be undermined by a company's established culture. The result is a divided company: one part moving into the future, the other clinging to traditional sales channels--and a delay in the much-needed transition to a multichannel operating model.
