Lean & Mean Product Development in the Apparel Industry

Amit Bhatia, Wipro FacebookTwitterLinkedinEmail

Have you considered the colors and style of the clothes you may buy a year from now? It's difficult to imagine exactly what you may opt for, even though your taste in clothes is fairly well defined. And if it is difficult for us, imagine the task ahead for the product development departments in the apparel industry. They need to come up with styles, colors, and accessories and estimate their volumes for highly diversified global markets months before the selling season. Prediction pundits in the apparel industry must anticipate various scenarios and then make their forecasts. A narrow prediction that goes wrong can wipe away profits and too broad a prediction can result in waste. A way increasingly being examined to improve the accuracy of the decisions is to reduce the Concept-to-Consumer (CTC) cycle time.