India Retail News

Modern retailers are beginning to understand the value of multichannel, offering customers the ability to shop via bricks-and-mortar stores, e-commerce sites, catalogues and call centres. However, these channels are often based on long-held technologies and infrastructures that make it difficult for customers to move seamlessly between channels. In a cross-channel world, the parameters of retail success have less to do with price point and everything to do who can offer the best shopping experience. This report explores the current cross-channel retail landscape and examines issues associated with satisfying the cross-channel shopper. It combines case study, expert opinion and best practice examples to inspire your move towards a cross-channel future.