Are Your Customers 'In Sync' With Your Experience?
Technology was supposed to make servicing customers easier. In reality, the explosion of digital tools has only upped the ante for traditional customer-facing strategies. The Internet has created unprecedented price transparency and has certainly made product availability a very different basis ofcompetition. In this world, how is a traditional retailer to compete? Retailers need to embrace a new Customer Excellence model that shows empathy for customers at every stage of the shopping relationship.