|
Retail Technology in the Next Century
KPMG / Indiana University
Today's retail industry must face one truly significant reality, the consumer is in charge. Consumers enjoy more choice than ever before and have access to an ever-increasing amount of information upon which to base their buying decisions. Consumers today are very sophisticated and have a clear understanding of value. What is value? Is it price? Yes. Is it quality? Yes. Is it information? Yes. But it is also selection, convenience, service and entertainment. Providing this value is a daunting challenge for retailers. This report focuses presents some significant findings on shopping behavior and consumer reactions to one-to-one marketing strategies, and how technology can be used to enable the process.
|
|
