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Synchronizing the Extended Retail Ecosystem
Retail Systems Alert Group
Retailers today are challenged to be a brand unto themselves. It is no longer a viable strategy to merely sell commoditized products at a competitive price, or to offer convenience. For example, instead of selling food, successful grocers are enablers of healthy lifestyles. Consumer behaviors have changed. Today, the consumer deals in the currencies of time, value, and information. With the power of the Internet, consumers are better informed than ever before about products and services, and are searching for solutions. Retailers are being challenged by the consumer to provide solutions quickly and efficiently (Time) by offering the right combination of products and service and 100 percent trip assurance (Value) and making actionable information available at the point of decision (Information).
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