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Business Intelligence in Retail: A Best-in-Class Roadmap for Performance Improvement
Aberdeen Group
Retailers are increasingly focusing on how they can improve customer spending intelligence and remove wasteful spending. Aberdeen surveyed over 200 retailers during December 2007 to determine the critical BI strategies, capabilities and technology enablers that Best-in-Class companies are employing to improve performance. This report provides retailers with an actionable roadmap for understanding successful BI implementation and deployment methods.
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