India Retail News

With increasing focus on environmental sustainability and the concerned regulatory regime becoming more stringent, fashion retailers have to battle twin challenges of creating eco-friendly apparel and delivering fashion. Though consumer propensity to buy green labels is strong, the high cost of green apparel is often a hindrance to them achieving their full market potential. However, by making necessary adjustments to the apparel lifecycle, retailers can create green apparel that meets environmental obligations and also offer affordability and fashion.