He Buys, She Shops: A Study Of Gender Differences In The Retail Experience
Verde Group, Wharton & Women Certified

This study, the fourth in Verde/Wharton's series of retail experience studies, surveyed 1205 American shoppers across the US, to understand how gender influences the shopping experience. Specifically, it explored gender differences in the areas of Shopper interaction with store employees; Shopping habits and preferences; What compels a shopper to return to a retailer; What compels a shopper to recommend a retailer; Which experiences drive shoppers away and create negative word-of-mouth; How gender-specific shopper experiences vary by age and type of purchase.