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Retailers are constantly trying to attract new consumers. Through the use of traditional marketing methods (e.g., direct mailings, print coupons, advertisements, billboards, television and radio), information and promotions can be disseminated in the hopes of enticing the consumer to buy. The proliferation of personal computers and the internet has allowed for new types of marketing. Through promotional emails or website advertisements, a casual user can be immediately turned into a customer making an online purchase. Now, as cell phones and mobile devices have become ubiquitous, they are also rapidly becoming a new platform through which retailers can increase their reach and interaction with consumers.
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