India Retail News

Connecting with consumers and shoppers and creating loyalty is as challenging as it has ever been for consumer products manufacturers and retailers. Consider the following profile of today's consumers and shoppers:

• 68 percent are brand switchers
• Only 5 percent are loyal to one brand
• 73 percent shop in five or more channels
• Only 26 percent are loyal to an average retailer

These statistics are alarming, given the fact that marketers are making every effort to create the exact opposite effect.