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While the airline, gaming, and hospitality industries have progressive loyalty programs that use customer insights to influence customer behaviour and promote higher lifetime customer value, as do a handful of early adopter retailers, such as Best Buy, Chico's, CVS, Green Hills, REI and Tesco, most retailers are still looking for direction on how their organization can evolve their existing, and often suboptimal loyalty program into an Enhanced Loyalty Program.
Whether enhancing an existing program or looking to implement one for the first time, this report provides a detailed roadmap, highlights field-tested industry best practices, and outlines the software marketplace to guide retailers along their journey.
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