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Pricing is a critical lever for most retailers and is uniquely tied to both top-line growth and margin generation. Recently, retailers have focused on price optimization software in order to amplify the earning power of their pricing processes. While extremely powerful in application, price optimization software only delivers benefits when executed properly. Retailers can arm themselves with the best management team, advanced software and a stream of data-driven decisions, but these strengths can evaporate if store employees fail to execute the company plan or if corporate data is improperly architected for the system. In reality, the "perfect" price is useless if it never reaches the eyes of a customer.
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