India Retail News

Merchandising brings together the understanding of customer behavior with product strategy and operational implementation. With so many channels and choices for consumers Merchandising is the critical focal point where your retail business and competitive ability are differentiated. This focal point brings together both internal considerations such as supplier relationships with external ones such as matching assortment profiles to various customer segments and locations. As a result, various inputs from Marketing, Finance, Customer Service and Stores and Channels come together and both influence and support the Merchandising function.