|
IT has been described as one of the most scientific approaches to decision-making in retailing because of its reliance on data. Grocery retailers across the world were the earliest to adopt it, but over the last few years retailers in all categories have looked at it as a tool for seeking sustainable competitive differentiation and advantage. The it here is category management. And for the retailer striving to bring greater focus to the store and improve its management and measurement processes, category management is most often the answer.
|
