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Continuous Category Management (CCM) is a set of everyday business practices that enables Category Management methods to be an integral component of the day-to-day business processes of retailers and manufacturers. CCM achieves this by employing real-time information and instant alerts to enable trading partners to make informed category and product merchandising decisions more rapidly and confidently. This paper articulates the CCM promise, describing the vision, the potential benefits and some available tools and techniques that make this business approach not only possible, but practical and beneficial.
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