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Traditionally, product development and sourcing interactions are limited to sequential information handoffs, and separate IT systems are used to support the needs of each organization. Companies typically use product lifecycle management (PLM) systems to manage the product development process from creative design to order placement, and they often use sourcing systems to manage the process from order placement to delivery. As calendars shrink, product development and sourcing processes increasingly overlap, with parallel rather than sequential activities. However, by integrating PLM and sourcing systems, a retailer can eliminate duplicate processes, duplicate data and sometimes even duplicate organizations.
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