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Managing a Supply Chain of Proprietary Products
Kurt Salmon
To bring a continual flow of attractive proprietary offerings to market, retailers must not only get the product innovation side of the equation right, they must also get their supply chain in order. That's because designing and developing products shifts the risks of materials, production and inventory management onto the retailer - risks that are far less severe when a merchant buys products from a supplier such as Kraft, Levi's or other national brand
 
 
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