India Retail News

Consumer rituals have changed drastically over the past couple years, largely in response to adverse economic conditions. The economic unrest is beginning to show signs of easing, but consumers remain steadfastly in savings mode. Deal-seeking behavior is high. Consumers are shopping across channels, redeeming coupons, adhering to pre-made shopping lists, and delaying or eliminating "non-essential" purchases. While tactics vary, the goal is the same: consumers want to save money on CPG purchases. At the crux of many savings strategies is private label packaged goods products.