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The Fresh Imperative - Creating Excellence in Asian Fresh Food Retailing
Accenture, Coca Cola Retailing Research Council

In the rapidly changing Asian markets, a retailer's Fresh Food offer is one of the most critical success factors, and a key competitive differentiator. Fresh Food Categories, such as Vegetables, Fruits, Poultry, Fish and Meat are the critical store traffic and shopping frequency drivers that attract consumers and create additional opportunities for retailers to engage with their customers in other grocery categories.

 
 
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