| Successful Retail Innovation in Latin America: Lessons for India
Booz & Co
Abstract: How have Latin America's best retailers tapped into lower income markets? The Coca-Cola Retailing Research Council (CCRRC) and Booz & Company have answered this question through a jointly conducted study aimed at understanding how successful innovation in retail translates into effective business. With several lessons for Indian retailers, this study brings forth some wonderful insights on how smart retailers can grow profitably by understanding the behaviour of their lower income customers.
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