India Retail News

The Indian shopper is discovering the modern retail experience and is increasingly shopping there, as is clearly evident from the increased spend at Modern Trade stores. So what is driving sales at the modern retailer? The Indian shopper has increasingly become a Deal Seeker - some of them even switching stores for a better deal. A Nielsen ShopperTrends study has revealed that the propensity to look out for deals is far more pronounced among Modern Trade shoppers than Traditional Trade shoppers. The format itself, along with the increasing focus of big retailers to promote their deals, has resulted in the Modern Trade shopper consciously looking out for promotions while shopping.