India Retail News

Mass Customization has gained momentum over Mass Production in the apparel and footwear industry. This paper talks about why we should look at this business strategy and how this concept has evolved over a period of time. There are many apparel and footwear players adopting this concept, though at intermittent stages. The paper also takes a look at various apparel and footwear industry players' movement towards mass customization and the cost drivers and cost savers associated with this concept.