| Retail Revolution - 21 tactics for specialty retailers
RPM Retail Ltd
The growing dominance of mass merchandise retailers in every sector is placing an increasing premium on differentiation. Companies that fail to differentiate themselves from competitors are left to compete primarily on the basis of price, which pressures margins and makes profitable growth challenging. Specialty retail chains that choose to differentiate themselves by competing at the high-service end of the retail spectrum create a more compelling, convenient, and consistent in store experience for consumers. RPM has identified the key principles of retail best-practice from a worldwide study of specialty retailers.
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